A Sacramento nonprofit empowering foster youth ages 18 to 21 with safe transitional housing, life skills, and wraparound support. Full website, brand identity, logo, and ongoing strategy.
Two founders walked in ready to support foster youth aging out of the system, with no website, no logo, and no brand. They needed something that could walk into donor meetings, hold its own next to bigger nonprofits, and turn curious visitors into people who actually give.
The work started from scratch: logo, color system, typography, voice, and photography direction. From there, a custom-coded multi-page website with Stripe-powered donations and event ticketing, live the day the site launched, in time for the May fundraiser.
"Michelle was incredibly knowledgeable and brought ideas to the table I hadn't even considered. She took all the stress out of the process, the result was worth every penny."