Natural, botanical brand identity for an eco-conscious hair studio specializing in curly cuts. Sage green palette, Playfair Display + Lato pairing, and a brand voice that feels as warm and grounded as the salon itself.
Sage green is the signature accent, used for CTAs and brand highlights. Black and white provide contrast and sophistication. Cream and light sage add warmth to backgrounds and surfaces.
Playfair Display sets the tone for EKG with refined serif headlines. Lato provides clean readability for body text and labels. Dancing Script is reserved for the tagline "rooted in nature" and select accent phrases.
Primary buttons use Sage Green for a grounded, organic feel. Secondary buttons are outlined for lower-priority actions. All buttons use 5px border-radius and Lato Medium 500.
EKG speaks like a knowledgeable friend who cares about what goes into your products and onto your hair. The tone is inviting, never preachy. Let the commitment to clean beauty feel effortless.
"We use plant-based color that nourishes your hair while delivering stunning results."
"Your hair deserves ingredients you can feel good about, from root to tip."
"All other salons use TOXIC chemicals that are DESTROYING your hair!!!"
"We are the only truly green salon and everyone else is harming the environment!"
Photography should feel organic and editorial. Favor natural light, warm tones, and settings that incorporate greenery or botanical elements. Showcase real clients and real results.
Avoid overly filtered or heavily retouched images. The brand celebrates natural texture and beauty. Studio shots should feel airy, with cream or sage-toned backdrops.