Heartfelt brand identity for a 501(c)(3) nonprofit honoring Keira Bradley's legacy. Compassionate purple palette, Poppins type system, and a brand voice that always leads with action over grief.
The accent purple is the heart of the brand, representing Keira's spirit. It's paired with black and white for clarity and a light lavender for softer backgrounds. The dark accent grounds the palette for headers and footers.
Poppins is used for both headings and body text, keeping the brand feeling unified and approachable. Heavier weights for headings create strong visual hierarchy, while lighter weights keep body text easy to read.
Primary buttons use Keira Purple for donation and engagement CTAs. The dark accent provides an alternative for navigation and footer actions. All buttons use Poppins Medium 500 with 5px border-radius.
Live Like Keira speaks with heart and purpose. The voice is warm but always moving toward action. Center the mission and the impact, not the grief. Every message should inspire people to show up for others.
"On her last day, Keira was doing what she loved, shopping for Christmas gifts for foster children. We carry that forward."
"Every purchase supports camp experiences and holiday gifts for children who need it most."
"This is a tragic story and we need your help because everything is terrible."
"You HAVE to donate right now or you don't care about kids!!!"
Photography should capture genuine moments of connection, kindness, and community. Favor warm, natural light and candid expressions over posed studio shots. Images should feel hopeful and joyful.
Event photography is key. Capture volunteers, participants, and supporters in action. Always prioritize images that reflect Keira's spirit of generosity and togetherness.