01 / Logo
The mark, in its primary horizontal lockup.
Gold on deep green is the signature treatment, reserved for primary brand applications. The mark holds up across digital, print, and signage at any scale.
02 / Color Palette
Luxury gold and deep tropical greens convey premium quality.
Gold is the signature brand color, used for CTAs, accents, and key highlights. Night and forest greens anchor the brand with depth and sophistication. Cream tones create warm, inviting backgrounds throughout the site.
03 / Typography
Gilda Display for luxury headlines, Inter for clean body text.
Gilda Display is a refined serif that communicates premium quality and elegance for all headings. Inter provides excellent readability at all sizes for body copy, navigation, and UI elements. The pairing balances sophistication with modern clarity.
04 / Buttons & UI
Bold, premium, with gold and deep green contrast.
Primary buttons use the signature gold for maximum visibility on CTAs. Dark buttons use the night green with gold text for a luxury feel. All buttons use 5px border-radius and Inter Medium 500.
05 / Brand Voice
Elegant, premium, bilingual, and confident.
Aurora Vida speaks with authority and refinement. The tone is premium but never pretentious. Content is bilingual (English and Spanish), with both languages treated equally. Technical specifications are presented clearly alongside aspirational messaging.
Do
"World-class LED lighting, engineered for the most demanding pool environments in Costa Rica."
Do
"Iluminación premium que transforma su piscina en una experiencia extraordinaria."
Don't
"Buy our lights, they're the cheapest option and good enough for any pool!"
Don't
"Check out these AMAZING pool lights, you won't BELIEVE the colors!!!"
06 / Photography
Luxury pools, dramatic lighting, tropical settings.
Photography should showcase premium pool environments with dramatic LED lighting effects. Favor twilight and nighttime shots that highlight the color and quality of PAL Lighting products. Settings should feel aspirational, with tropical Costa Rican landscapes as a backdrop.
Product photography should be clean and technical when showing specifications, but lifestyle imagery should feel warm, luxurious, and inviting. Both English and Spanish captions should accompany key visual assets.