Logo, brand identity, copy, and a fully custom multi-page website for Costa Rica's authorized PAL Lighting distributor — high-performance pool and outdoor lighting for luxury properties across the country.
Aurora Vida is the authorized PAL Lighting distributor for Costa Rica, working with architects and luxury homebuilders across the country. The market was full of generic distributor sites with stock photos. They needed something that felt as elevated as the properties they light.
The work started from zero: logo, color system in gold and deep green, typography pairing, voice, and photography direction. From there, eleven custom-coded pages covering every PAL product family, an English/Spanish language toggle styled to feel like the rest of the brand, and a quote-request form that pushes inquiries straight to the team's inbox and a tracked Google Sheet.
"Michelle runs the brand and website work for both of my companies and treats them like they're her own. She brings ideas I'd never have thought of, makes the whole process painless, and always delivers. If you want someone who handles all of it and gets it right, she's the one."