Premium brand identity for a Northern California pool builder. Confident orange paired with grounded neutrals, Public Sans typography, and a brand system designed to compete with high-end luxury builders.
Nor-Cal Pool Productions | Updated 2026
The primary orange is used for CTAs and key accents. Charcoal anchors the brand with authority. Sand tones create warmth across backgrounds and surfaces.
Public Sans is used across all touchpoints. Light weights (200-300) for headlines create an elegant, premium feel. Heavier weights (500-600) for labels and navigation provide structure and hierarchy.
Primary buttons use NorCal Orange for maximum visibility on CTAs. Secondary buttons are outlined for lower-priority actions. All buttons use 5px border-radius and Public Sans Medium 500.
NorCal speaks like a trusted expert who respects your time. No fluff, no overselling. Let the work speak for itself.
"You get the owner on every project, from design to final walkthrough."
"400+ custom pools built across Northern California over 20 years."
"We're the absolute BEST pool company and you won't find anyone better!!!"
"Contact us today for an amazing, incredible, jaw-dropping pool experience!"
Use actual project photography, never stock photos. Favor golden hour and twilight shots that showcase lighting and water features. Images should feel aspirational but authentic.
Day and night shots are both encouraged. The day/night crossfade on the website homepage is a signature brand element.