Full rebrand and custom-coded website for a Northern California luxury pool builder. 100% hand-written HTML, CSS, and JS. No templates, no page builders, no platform limitations.
Nor-Cal had been running on a Squarespace template that didn't reflect the level of work they were doing. Photos of premium custom builds were sitting inside a layout that looked like every other pool company. Conversions were weak, the brand felt generic, and the site couldn't compete with how they wanted to be perceived.
The work covered a brand refresh, photography direction, copywriting, and a fully custom-coded site, hand-built in HTML, CSS, and JS. Day-to-night image transitions, scroll-triggered reveals, and a rising consultation panel keep visitors moving through the site, with quote requests landing straight in the team's inbox.
Same client, same offer, totally different presentation.
"Michelle runs the brand and website work for both of my companies and treats them like they're her own. She brings ideas I'd never have thought of, makes the whole process painless, and always delivers. If you want someone who handles all of it and gets it right, she's the one."