Color systems, typography, brand voice, and visual guidelines built from scratch for five clients, from luxury lighting to a foster youth nonprofit.
Each system built around the client's audience, market, and tone, not a template, not a theme.
Full brand identity for a premium Northern California pool builder. Grounded tones with confident orange accents.
Natural, botanical brand identity for an eco-conscious hair studio. Sage green palette with elegant serif and script typography.
Heartfelt brand identity for a 501(c)(3) nonprofit. Clean, warm neutrals with a compassionate, purposeful voice.
Luxury brand identity for the exclusive PAL Lighting distributor in Costa Rica. Gold and deep green palette, bilingual (EN/ES).
Hopeful, capable brand identity for a Sacramento nonprofit empowering foster youth. Built from a logo and tax ID up.